Welcome to the Sugar Maple

American Craft Beer Bar

Mon-Fri 3pm-close | Sat & Sun 12pm-close

Located in the heart of downtown Bay View | 441 E. Lincoln Avenue

Happy Hour | Mon-Thurs 3p-7p | $1 off all Beer and Cocktails


Host a Holiday Party or Event at The Sugar Maple

| Email sugarmaplegogo@gmail.com for more information |

Art Auction for Puerto Rico

Sunday, February 18th | 2pm-6pm

Come celebrate the vibrant culture of Puerto Rico and help raise money for solar power and water filtration.

All of the paintings currently on display at the Sugar Maple, along with paintings in the back room, will be silent auctioned and raffled.

Proceeds go to Casa Pueblo, an organization dedicated to the rebuilding of Puerto Rico.

Food provided by Iron Grate, Lazy Susan, Merriment Social and DanDan with music from DJ Brandonio Branderas all afternoon.

Metal Monday - February Edition

Monday, February 19th | 8pm-11pm

Join us next Monday for our second installment of Metal Monday at Sugar Maple. DJ Nasty Neil throwing down again with his library of music, making our lives that much better for the night.

$5 pints of Spotted Metal Cow, and other specials to boot. Live performance coming next month - March 19th, so mark those calendars. See you Monday!

Rock on!

Name That Beer - February Edition

Every Tuesday in February | 8pm | Next up: February 20th

Back by popular demand - NAME THAT BEER kicks off this Tuesday in February!

Free to play - 5 random samples - 3 guesses at glory from our menu. Win gift cards, brewery swag, and bragging rights amongst your beer peers.

Arrive early for your chance at more free stuff and get a head start on the competition.

Heads up 7up!

A Night of Music Inspired by Afrofuturism

Wednesday, February 21st | 7pm-10pm

This month, the Marvel movie Black Panther will hit the theaters. The film combines elements of science fiction, magical realism, and African history, which represents the concept of Afrofuturism. The term was coined by the writer Mark Dery in his 1994 essay, “Black to the Future.”

In honor of the film, 88Nine's DJ Tarik will be spinning music from artists that explore Afrofuturism in their lyrics and sound. From Fela Kuti to Sun Ra to Grace Jones to Janelle Monae to Goldie to Carl Craig to South Africa's Black Coffee, the evening will be a futuristic journey into the music of the African Diaspora.

In addition to the music, we will be offering beer from the African-American owned brewery, 18th Street Brewery. With each purchase of beer from 18th Street Brewery, you will receive a raffle ticket for a chance to win tickets to see Black Panther at the Avalon Theater.


Sugar Maple Brewery Series Presents:

Sours & Stouts: Brewery Series with Upland and Epic

Sunday, February 25th | 4pm-6pm

8 Samples for $20

Featuring Joe Abbott and Billy from Wisconsin Distributors

Hosted by Justin Houck

Upland Sours:
Oak and White
Peach Lambic

Epic Stouts:
Son of a Baptist
Big Bad Baptist
Big Bad Baptista
Triple Barrel Baptist

Upland Juiced in Time IPA and Teddy Bear Kisses also available!

Soup & Soul 2018 - Our Fifth Anniversary

Wednesday, February 28th | 5:30p-8pm

We are pleased to support Teens Grow Greens with this year's Soup & Soul event. All proceeds from ticket and raffle purchases will benefit their vision: To grow Teens who are purposeful leaders in their own lives, the lives of others, and the life of their environment. Read more about them at their website: www.teensgrowgreens.org

For a $15 donation ($5 for kids 12 and under, tickets only available at the door), please join us for a wonderful evening raising funds for a wonderful local charity.

10 home chefs will make one of their favorite soups or stews (vegan and gluten free options will be available) for you to sample. Sugar Maple will be offering their full bar, and many amazing local vendors have donated splendid raffle items ($5 per ticket or 5/$20, must be present to win).

Follow this event, and Soup and Soul Milwaukee facebook page as many details will be announced very soon!

Underground Science Society

Every Second Monday of the Month | 7pm | Next Up: March 12th

We are a monthly meeting of curious minds who want to expand their knowledge of science and how it relates to all aspects of life.

The Thing w/ Mats Gustafsson, Ingebrigt Håker Flaten and PNL

Tuesday, March 20th | 8pm | $15

Mats Gustafsson (Sweden) - saxophones
Ingebrigt Håker Flaten (Norway) - bass
Paal Nilssen-Love (Norway) - drums

Mats Gustafsson is one of Europe’s biggest names on the music scene. Through groups like Gush, AALY trio, Fire! and Peter Brötzmann`s Chicago Tentet, he has established himself as a very powerful saxophonist, and has somewhat reinvented the way of playing the saxophone. In 2011 he received the Nordic Council Music Price: the largest price for a musician in the Nordic countries.

Ingebrigt Håker Flaten and Paal Nilssen-Love have become known as Norway`s heaviest rhythm-section. Since their long-time collaboration started in 1992, they have been working together in several groups like School Days with Ken Vandermark, Scorch trio with Raoul Björkenheim, and the Swedish/Norwegian jazz-group Atomic.

After forming in 1999 as a Don Cherry recording project, Scandinavian garage jazz trio The Thing soon established themselves as one of the most important European jazz groups, playing a variety of compositions, including material by PJ Harvey, Albert Ayler, The White Stripes, Steve Lacy, The Stooges, The Sonics, The Cramps, Lightning Bolt and The Ex. They transformed the music of these artists into a contemporary context, making it their own. As individuals or as a group, they have collaborated with those including, Peter Brötzmann, Sonic Youth, Jim O’Rourke, Thurston Moore, David Grubbs, Eye, The Ex, Pat Metheny, Arto Lindsay, Steve Reid, Kieran Hebden, Merzbow, Christian Marclay, The Nomads, Guy Picciotto, Neneh Cherry and more, all activities fueling the music of The Thing to become what the group is all about.

After more than 600 concerts around the globe, five studio albums including their collaborative release with Neneh Cherry, a variety of live releases over the years, in 2013 The Thing presented their sixth studio album, BOOT! as the first release on their new label, The Thing Records. Since then they’ve released two EP’s, a live recording with Thurston Moore ‘LIVE’ and re-released their classic albums ’Garage’ and `Mono`. With dedicated fans in the rock, noise and jazz communities, The Thing continues to take the music to new, uncompromising levels and continues to solidify their important position in the contemporary independent music world.



Photo by: Geert Vandepoele

Hacienda Housewarming

Wednesday, March 21st | 6pm-9pm

Come experience the bolder side of Danny McMahon's brewing talents from Door County Brewing!

Stay tuned for featured beers.



I like walks in the woods and fires at night, add a splash of bourbon, and I'm feelin' alright.


Painter, Mother, Manager, and Maintenance. Make Beer, Not War.


I am continuing my medical eduation by bartending and this year I plan to use my bartending skills in the medical field. Oh, and I love my Joli!


The Scholar, Historian, and Beer Keeper. Say the Magic Word and the Beer Shall be Yours.




When I'm not bartending, I'm exploring the world or writing about travel!...Or working my 9-5 gig and dreaming of beer!


'The Most Interesting Man in Milwaukee.' *Title Still Pending. Beer Event Coordinator in the interim.


Keeping it nasty.


At the door keeping the peace since 2012.


You can't hoard fun. It has no shelf life.

Find Us

Email: sugarmaplegogo@gmail.com

Call: 414.509.6035

Address: 441 E Lincoln Ave, Milwaukee, WI

Hours: Mon-Fri 3pm-close | Sat & Sun 12pm-close