Welcome to the Sugar Maple

American Craft Beer Bar

Mon-Fri 3pm-close | Sat & Sun 12pm-close

Located in the heart of downtown Bay View | 441 E. Lincoln Avenue

Happy Hour | Mon-Thurs 3p-7p | $1 off all Beer and Cocktails


Host a Holiday Party or Event at The Sugar Maple

| Email sugarmaplegogo@gmail.com for more information |

Book Signing

Sunday, December 9th | 3pm-5pm

Teddy Bear Kisses Toy Drive Kick-Off Party

Hosted by This Road Must Go Somewhere

I will be signing, reading from, and selling my book at Sugar Maple. $8 of every $10 book sale goes towards the National Alliance of Mental Illness -- Milwaukee chapter. Sugar Maple will also have a short list of beers, where 100% of proceeds go directly to NAMI Milwaukee. Stop by and say hi?

Underground Science Society

Movie Night!! - Particle Fever

Monday, December 10th | 7pm-9pm

Greetings once again to all the nerds out there!! Hope you feasted well over Thanksgiving, and now it's almost time to feast once again, but this time feast your brain on SCIENCE!!! Bring your family and friends once again to the back room of the Sugar Maple as we screen (for FREE!!) Particle Fever - a documentary on physics and the launch of the Large Hadron Collider. Grab a beer and come learn some stuff!!

Hope to see you there!!


A Spotted Cow Christmas Story

Wednesday, December 12th | 6pm-9pm

Tis the season!

Join us for 'A Christmas Story' as we tap New Glarus Spotted Cow once more. We'll have $5 pints starting at 6pm with the movie starting at 7pm.

Raffle ticket given for each New Glarus beer purchased. Prizes include a Sugar Maple Gift Certificate and the infamous Daisy Red Ryder BB Gun. Additional tappings TBA.

The leg lamp and Justin dressed in his bunny onesie will guide your way. Dressing up for the show highly encouraged. Bring an unwrapped toy to donate to our Upland Toy Drive and be entered to win a 4-pack of Teddy Bear Kisses! Donations accepted through 12/17, when we'll give gifts to patients at Milwaukee Health Services.

Traditional Liberian Dinner to Support Girl Power Africa

Sunday, December 16th | 5pm-8pm

Please join Girl Power Africa founder Bulleh Bablitch-Norkeh in a traditional Liberian dinner and conversation.

Girl Power Africa is working hard toward educating, equipping and empowering young women in an effort to break the cycle of poverty in Liberia.

100% of your donation will go toward providing formal education or equipping women with the supplies they need to start their own businesses.

5PM Dinner is served
6PM Girl Power Africa Presentation by Bulleh Bablitch-Norek
6:30-8PM Traditional Liberian/African spin with Paul Cebar

Tickets are $50. We encourage you to purchase tickets in advance by using the Donate button on the Girl Power Africa website (Paypal).

Kids under 12 are free!
Select beer, wine and kombucha included with drink tickets
Dessert courtesy of Baked Custom Desserts
T-shirts are available for purchase!

See you there!

Dogfish Head Pajama Party

Thursday, December 20th | 6pm-11pm

Featuring World Wide Stout 2016
2018 120 Minute IPA and many others
Quality Dogfish Head Beers

Food provided by Jeannie’s Weenies!
Advice by Anja, board games, ping pong

Stay tuned for the rest of the Dogfish Head lineup!
Swag will be raffled!

Yoga Festivus FUNdraiser Party

Sunday, December 23rd | 11am-2pm

It's the time of the year for setting up the aluminum pole, airing our grievances..it's FESTIVUS! Join MKE Yoga Events for an hour long Yoga Feats of Strength (all fun no shame accessible) class and stay after for the Festivus feast with drinks from The Sugar Maple and Pizza from Classic Slice and a raffle with a ton of cool Festivus miracles (prizes)

Entry to the event is $20 or a $20 donation in the form of a new children's toy/toy's. Price includes the Yoga, Drink, Pizza, and 3 raffle tickets. Additional raffle tickets will be available for purchase. 100% of the net proceeds are being donated to SaintA who advances foster care, education and mental health services for thousands of children, families and adults daily.

Purchase tickets on our Facebook event page.

Arrive early, 10-15 minutes or so, to get checked in, set up your mat, and settle in. Removable layers are advised as it does heat up as the fun takes off!

What to bring: a yoga mat and a water bottle (towel, props, etc. are optional).

The DKV Trio

Wednesday, December 26th | 8pm-11pm | $15

Hamid Drake - Percussion
Kent Kessler - Bass
Ken Vandermark - Reeds

Option Milwaukee presents one of the most exciting ensembles working in contemporary improvised music, The DKV Trio, with Hamid Drake (drums), Kent Kessler (bass), and Ken Vandermark. The band has been active since the mid 1990s and has released eleven recordings, including their most recent album, which came out in the autumn of 2016: Collider (that features the trio paired with the Scandinavian group, The Thing). This will be DKV's only concert in 2016, with 2017 bringing the ensemble back to the road (in Canada to promote their upcoming release on Not Two Records, from their concert at the Sugar Maple in winter of 2017). Sure to be an extraordinary way to conclude this year and bring something positive to the start of the next.

Not the Brewery Series Series:

12% Imports

Sunday, December 30th | 4pm-6pm

5 pours $20

Hosted by Justin Houck

Against the Grain Fruitus the Farmer Bees Cake - Bretted Saison with honey & melon
Stillwater Insetto Sour - Dry-hopped sour ale with plum
Fat Orange Raven Porter - The dark specialty grains lend a chocolate flavor, complemented by the subtle raspberry
2017 Evil Twin Imp Biscotti Break
2017 Evil Twin Even More Cocoa Jesus

And specials on:
2017 ET Mexican Imp Biscotti Break - Collaboration with Westbrook Brewing. Imperial stout brewed with coffee, cinnamon, almonds, cocoa nibs, vanilla beans and habañero peppers
2018 ET Chili Hazelnut Imp Biscotti Break - Imperial stout brewed with coffee and chili with hazelnut and vanilla extracts added
2017 Evil Twin Aún Más Todo Jesús - Imperial Sout brewed with cinnamon, cocoa nibs, chili peppers, and coffee beans
2017 Stillwater On Fleek

The Swedish-Norwegian Quintet Atomic!

Friday, January 18th | 8pm-11pm | $15

Fredrik Ljungkvist (reeds)
Magnus Broo (trumpet)
Håvard Wiik (piano)
Hans Hulbækmo (drums)
Ingebrigt Håker Flaten (bass)

The Swedish-Norwegian quintet Atomic has held a position at the forefront of the Scandinavian and European contemporary jazz scene for nearly 17 years. The band has the ability to delve ever more deeply into its own expressive idiom, and is still inquisitive, vital and full of energy. Musically, Atomic covers a broad spectrum in both stylistic and historical terms, and the contrast between the intricate compositions and the energy and freedom of the music has only intensified through the years. Nobody can combine jazz, improvisation and ideas from classical contemporary music in as spontaneous and memorable a way as Atomic. Naturally their musical interplay is perfectly integrated after 17 years, but the fact that they have also managed to keep their joy of playing together intact is both inspiring and a great pleasure for everyone who has ears to hear with.All this time Håvard Wiik and Fredrik Ljungkvist have been responsible for all the compositions, but on the upcoming album Pet Variations (release date November 2, 2019) Atomic will play compositions by by Edgar Varese, Olivier Messiaen, Steve Lacy, Jimmy Giuffre, Jan Garbarek and Brian Wilson - to mention a few.

Jazz Magazine (FR) about their latest album Six Easy Pieces: "Since the beginning of the 21st century, the Scandinavian combo Atomic has been irradiating the ears that are eager for energising music.The five members of this Swedish-Norwegian supergroup all have strong and libertarian transatlantic references. In this eleventh album, this expansive quintet keeps building a challenging music which combines American Free jazz from the 60’s and European modern jazz efficiently. As the title of this recording indicates, ironically, the six pieces composed by saxophonist Fredrik Ljungkvist and pianist Havard Wiik are complex, but leave room for generous improvisations. This mind-blowing CD is full of surprises."

Link to the new album:



Painter, Mother, Manager, and Maintenance. Make Beer, Not War.


'The Most Interesting Man in Milwaukee.' *Title Still Pending. Beer Event Coordinator in the interim.


“Most lovable redhead”


This is my 10th year at the Sugar Maple, still here, with beard, get used to it


When I'm not bartending, I'm exploring the world or writing about travel!...Or working my 9-5 gig and dreaming of beer!


I like walks in the woods and fires at night, add a splash of bourbon, and I'm feelin' alright.


"Give me Fernet and a steak and I will love you forever. Da Bears."


You can't hoard fun. It has no shelf life.


Keeping it nasty.


At the door keeping the peace since 2012.


You can find me on the other side, wearing scrubs, on my home from my new job!


I no longer work at the Sugar Maple as I now concentrate on everything Milwaukee and beer as the Site Manager of the Milwaukee County Historical Society's permanent installation Brew City MKE, a Milwaukee Brewing History Museum and Milwaukee Beer Bar.


I’m moving on with my studies, but am occasionally behind the bar to lend a hand when needed


I found a calling to create boozy Slushies that put smiles on Tosa’s finest imbibers. I continue to share my passion for talking about all things beer and whiskey with the family at Ray’s Growler Gallery.

Find Us

Email: sugarmaplegogo@gmail.com

Call: 414.509.6035

Address: 441 E Lincoln Ave, Milwaukee, WI

Hours: Mon-Fri 3pm-close | Sat & Sun 12pm-close