Welcome to the Sugar Maple

American Craft Beer Bar

Mon-Fri 3pm-close | Sat & Sun 12pm-close

Located in the heart of downtown Bay View | 441 E. Lincoln Avenue

Happy Hour | Mon-Thurs 3p-7p | $1 off all Beer and Cocktails


Host a Holiday Party or Event at The Sugar Maple

| Email sugarmaplegogo@gmail.com for more information |

Name That Beer in November

Every Tuesday | Nov 13th-Nov 27th | 8pm


5 random pours
3 guesses each pour
Score points for correct answers (5, 3, 1 pt)
Win gift cards/brewery swag/adoration of the masses

Holiday Roast - Jose the Barber

Sunday, November 18th | 2pm-4pm

Join us for the First Annual
Sugar Maple Holiday Roast
With our guest of honor
Amado "Jose the Barber” Ortiz

Roast at 3PM
Smoked Goat by Iron Grate BBQ Food Truck

Metal Monday with DJ Nasty Neil

Monday, November 19th | 8pm-11pm

Come play with DJ Nasty Neil and his nasty taste in music once more. No live performance this month, aside from his usual antics. See you Monday.

An Epic Event

Tuesday, November 20th | 5pm-8pm

$1 off all Epics, and each beer gets you a chance to win some EPIC swag! Stick around for Name That Beer afterwards at 8pm.

Big Bad Baptista
BA Quadruppel Big Bad Baptist
Brainless on Peaches
Oak & Orchard Cabernet Sauvignon
Los Locos Mexican Style Lager
Nitro TBA and More!

Lit Fam feat. Price, Schoultz, Vargas, Skjoldager

Wednesday, November 21st | 7:30pm-10pm

Gettin to the nitty gritty ditties with our 2nd round of Lit Fam. Be there or miss out like bad.

Bethany Price
Troy Schoultz
Antonio Vargas
Kathryn Skjoldager

Mars Williams Presents: An Ayler Xmas

Friday, November 23rd | 8pm-10pm | $15 cover

Making your Black Friday merry and bright

Mars Williams – Saxes, Toy Instruments
Jim Baker – Piano, Arp Synth, Viola
Kent Kessler - Bass
Keefe Jackson - reeds
Brian Sandstrom – Bass, Guitar, Trumpet
Steve Hunt – Drums, Percussion

Sugar Maple Brewery Series:

Central Waters and Great Northern Distilling

Sunday, November 25th | 4pm-6pm

Four beers, 4 shots, and a cocktail $20

Featuring Anello and Brian, respective owners

Hosted by Justin Houck

1- Central Waters HHG
2- Great Northern Herbalist Gin
3- Central Waters Unsettled NE IPA
4- Great Northern Opportunity Rum
5-Central Waters Bourbon Barrel Stout
6- Great Northern Vanguard Whiskey
7- Central Waters Peruvian Morning
8- Great Northern CW Rye
9- Beer Cocktail TBA
10- Surprise Tapping TBA

Sugar Mamas' Show 2018

Sunday, December 2nd | 12pm-5pm

Holiday shopping event featuring art and craft from local makers supporting the Bay View Community Center. Handmade goods including, bath and body products, cards, ceramics, clothing, jewelry, and creations from local kiddos. Come out and support local makers, AND the Bay View Community Center all while enjoying a festive atmosphere provided by The (always lovely) Sugar Maple.

Underground Science Society

Every Second Monday of the Month | 7pm | Next Up: December 10th

We are a monthly meeting of curious minds who want to expand their knowledge of science and how it relates to all aspects of life.

Dogfish Head Pajama Party

Thursday, December 20th | 6pm-11pm

Featuring World Wide Stout 2016
2018 120 Minute IPA and many others
Quality Dogfish Head Beers

Food provided by Jeannie’s Weenies!
Advice by Anja, board games, ping pong

Stay tuned for the rest of the Dogfish Head lineup!
Swag will be raffled!

Yoga Festivus FUNdraiser Party

Sunday, December 23rd | 11am-2pm

It's the time of the year for setting up the aluminum pole, airing our grievances..it's FESTIVUS! Join MKE Yoga Events for an hour long Yoga Feats of Strength (all fun no shame accessible) class and stay after for the Festivus feast with drinks from The Sugar Maple and Pizza from Classic Slice and a raffle with a ton of cool Festivus miracles (prizes)

Entry to the event is $20 or a $20 donation in the form of a new children's toy/toy's. Price includes the Yoga, Drink, Pizza, and 3 raffle tickets. Additional raffle tickets will be available for purchase. 100% of the net proceeds are being donated to SaintA who advances foster care, education and mental health services for thousands of children, families and adults daily.

Purchase tickets on our Facebook event page.

Arrive early, 10-15 minutes or so, to get checked in, set up your mat, and settle in. Removable layers are advised as it does heat up as the fun takes off!

What to bring: a yoga mat and a water bottle (towel, props, etc. are optional).



Painter, Mother, Manager, and Maintenance. Make Beer, Not War.


'The Most Interesting Man in Milwaukee.' *Title Still Pending. Beer Event Coordinator in the interim.


“Most lovable redhead”


This is my 10th year at the Sugar Maple, still here, with beard, get used to it


When I'm not bartending, I'm exploring the world or writing about travel!...Or working my 9-5 gig and dreaming of beer!


I like walks in the woods and fires at night, add a splash of bourbon, and I'm feelin' alright.


"Give me Fernet and a steak and I will love you forever. Da Bears."


You can't hoard fun. It has no shelf life.


Keeping it nasty.


At the door keeping the peace since 2012.


You can find me on the other side, wearing scrubs, on my home from my new job!


I no longer work at the Sugar Maple as I now concentrate on everything Milwaukee and beer as the Site Manager of the Milwaukee County Historical Society's permanent installation Brew City MKE, a Milwaukee Brewing History Museum and Milwaukee Beer Bar.


I’m moving on with my studies, but am occasionally behind the bar to lend a hand when needed


I found a calling to create boozy Slushies that put smiles on Tosa’s finest imbibers. I continue to share my passion for talking about all things beer and whiskey with the family at Ray’s Growler Gallery.

Find Us

Email: sugarmaplegogo@gmail.com

Call: 414.509.6035

Address: 441 E Lincoln Ave, Milwaukee, WI

Hours: Mon-Fri 3pm-close | Sat & Sun 12pm-close